ERAM INTELLIGENCE
AI Decisioning · Production Machine Learning

Decision systems built to run, learn, and be trusted.

Eram Intelligence helps enterprises and government turn analytical models into live decisioning systems: adaptive, auditable, and improving with every decision made.

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Senior-led delivery
PhD-level practitioners on every engagement
10+ years in production
Enterprise, government, and startup environments
Remote-first, UK
Engagements from three months
Outside IR35
Limited company, professional indemnity insured
Capabilities

What we deliver

01
AI decisioning & Pega CDH
Design and implementation of adaptive decisioning: next-best-action, campaign optimisation, collections strategy, and customer lifecycle management. Hands-on Pega Customer Decision Hub delivery at national scale, from adaptive model design to simulation and strategy testing. Pega CDH · adaptive models · ONNX / PMML · simulation frameworks
02
Production ML & MLOps
End-to-end model lifecycle engineering: training pipelines, deployment, monitoring, drift detection, and automated retraining. Recommendation engines, anomaly detection, and personalisation with the governance and audit trails regulated environments demand. Python · PyTorch · scikit-learn · MLflow · Docker · AWS · GCP
03
Generative AI in production
Large language models beyond the demo: retrieval-augmented generation, prompt orchestration, embedding pipelines, confidence scoring, and evaluation frameworks, built with the controls needed to put generative AI in front of real users safely. Claude · OpenAI · AWS Bedrock · Vertex AI · evaluation & guardrails
04
Advisory & fractional leadership
Senior data science leadership without the permanent headcount: AI capability reviews, decisioning strategy, build-versus-buy assessments, technical due diligence, and mentoring for in-house teams on the path to production. strategy · capability review · due diligence · team mentoring
How we work

Three principles, every engagement

Senior-led, always

Every engagement is delivered by PhD-level practitioners with a decade in production data science. No handoffs, no bait and switch.

Evidence over opinion

We validate before we build: measurement designed in from day one, pilots before scale, and systems that replace conviction with data.

Production is the point

Notebooks do not make decisions. We deliver systems that run live, with the monitoring and governance to keep them trustworthy.

Experience

Selected engagements & track record

UK Government
Consulting engagement

Adaptive decisioning for national-scale collections

Pega Customer Decision Hub delivery for a major UK government department's analytically driven campaign programme: adaptive model design, synthetic data pipelines, simulation frameworks, and decisioning strategy at national scale.

Pega CDH · ONNX / PMML · adaptive models · delivered via partner consultancy
Commercial Banking
Consultant track record

Next-best-outcome recommendation engine

Recommendation system built and productionised within a tier-one UK bank: automated training, scoring, and deployment with full governance and audit trail in a regulated environment.

£130K incremental revenue · 22% of commercial customer base
Loyalty & Personalisation
Consultant track record

Personalisation platform at scale

Offer ranking and customer decisioning for a global loyalty provider: full pipeline from ingestion to low-latency inference at 100–150 milliseconds, with automated retraining and experiment tracking.

30%+ customer retention · sub-150ms inference
Hospitality Technology
Product build

Self-learning revenue engine

End-to-end AI platform for hospitality operators: dual scoring engine, Thompson Sampling campaign optimisation across five dimensions, LLM-generated campaigns with brand voice control, and five-tier booking attribution.

£12K+ pilot bookings · 41.6% open rate · live platform
Leadership

Who you work with

Eram Intelligence is led by Dr Arshan Iqbal, a data scientist with a doctorate in Bayesian modelling and more than a decade delivering production AI across enterprise, government, and startups, including HSBC, Experian, and HMRC.

Alongside consulting, Dr Iqbal has supervised more than seventy MSc dissertations at the Universities of Exeter and Cranfield.
Contact

Let's talk about your decisioning problem.

Engagements from three months. Remote-first across the United Kingdom. Outside IR35.

arshan@eramintelligence.com